For ambitious individuals who want to build a career in content creation, marketing, brand management, storytelling, or filmmaking, or start something of their own in these fields.
An MBA and MFA equivalent program, reimagined for the post AI era.
18 months · MUMBAI · Selective admissions ·
INSTY GIVES YOU THE EXPERIENCE OF WORKING ON THE ACTUAL FLOOR OF YOUR FUTURE WORKPLACE.
Each program is built with precision around a single discipline. Choose the path that matches how you think and who you want to become.
An MBA-equivalent postgraduate pathway for those who want to understand how content, audience, brand, and strategy come together in modern marketing.
A postgraduate pathway for those who want to build serious storytelling instincts across writing, narrative, creative development, and media thinking.
A course gives you lessons. A club gives you culture, momentum, peers, pressure, and identity. INSTY is built as a high-performance learning club for people who do not want to just study the industry from the outside, but start behaving like they belong inside it.
Insty is designed by our founding faculty on a simple insight: we learned the most in college clubs, driven by passion, not just in lectures.
So why shouldn’t the entire college feel like a club, where like minded learners come together to pursue what they truly care about?
You do not come here to passively consume content. You come here to build, solve, collaborate, and grow inside an environment that values output, standards, and momentum.
Great talent should not miss out because of fees. Selected candidates can unlock scholarships of up to 90% based on potential, application strength, and fit for the program.
This is not built around passive learning. It is built around real tasks, real briefs, real expectations, and the kind of preparation that makes you more useful in the real world.
At INSTY, learning does not stay trapped in theory. You get opportunities to work on live briefs, solve real problems, and contribute to work that feels closer to actual industry expectations.
INSTY includes hackathon-style events, creative challenges, and sprint-based assignments designed to test how you think, build, and deliver under pressure.
Because industry does not reward passive learners. It rewards people who can solve, ship, and create value on time.
The goal is not just to complete a program. The goal is to leave with a body of work, stronger instincts, and proof that you can operate in the real world.
This partnership is not about borrowing credibility. It is about bringing stronger creative standards, sharper industry relevance, and a learning experience that feels closer to the real world.
Because TVF helped define modern Indian digital storytelling — with a body of work that shaped culture, audience taste, and the language of internet-first entertainment.
Learners get closer to the kind of benchmark, taste, execution, and storytelling discipline that serious creative careers are built on.
An online assessment testing critical thinking, communication sensibility, and cultural awareness. Not a memory test — an instinct test.
A structured task that gives you space to show how you think, write, and approach problems. Quality of thinking matters more than credentials.
A personal conversation with the admissions team. We want to understand your goals, your perspective, and whether INSTY is the right environment for you.
Offers are made after Round 3. The cohort is shaped to include people who will challenge and elevate each other. We are building a serious cohort, not filling seats.
Intensive classroom learning in MUMBAI. Structured curriculum, live projects, and a cohort environment built to push serious thinking every week.
Real work, real stakes, real accountability. Placed with partner organizations. Not a formality — a core part of the program and how you graduate.
Deliberately small. Tight enough that everyone knows everyone. Competitive enough that you're surrounded by people who earned their place.
The industry capital. Where media, marketing, and content converge. Your location is part of your education, not an administrative detail.
This placeholder is where a graduate's account will live. Something honest, specific, and earned — not a generic endorsement, but a genuine proof.
The kind of words that only come from someone who did something real and felt it change them. Not a testimonial. Evidence of a different kind of preparation.
Both programs are 18 months — 12 months of intensive offline classroom learning in MUMBAI, followed by a 6-month structured industry internship. The full 18 months are integral to the program.
The Brand Management/ Content & Marketing is a strategic pathway — focused on audience building, brand strategy, and modern marketing. The Content Creation, Storytelling/ Filmmaking is a creative pathway — focused on writing, narrative craft, content making, and media thinking. Both share the same rigor and structure, but the orientation and curriculum are distinct.
Yes. The 12-month classroom component is fully offline and based in MUMBAI. INSTY.CLUB is an in-person experience by design. The city, the cohort environment, and the physical space are intentional parts of the program.
Three rounds: Round 1 is an aptitude test, Round 2 is a structured assignment, and Round 3 is a personal interview. Final cohort selection is made after Round 3. The application fee is ₹1,000.
₹25,00,000 per program. This covers the full 12-month classroom component and the supported internship placement. The application fee of ₹1,000 is separate and payable when applying.
No rigid prerequisite. We evaluate candidates on thinking quality, communication ability, and seriousness of intent. If you have genuine interest in content, marketing, or storytelling and the drive to pursue it professionally, you should apply.
The 6-month internship is a core program component, not a formality. Students are placed with partner organizations in real roles under professional supervision. Placement is supported and structured by the INSTY team.
The upcoming cohort starts August. Seats are strictly limited. Joining the waitlist is the best way to be notified when the application window opens.
Join the waitlist for the upcoming MUMBAI cohort starting August. Limited seats. Two programs. One standard.
Every company today relies on marketing and content in a world where attention is a valuable currency.
This program prepares you to get hired by startups, legacy companies, and MNCs that seek industry ready talent capable of delivering from day one.
In most colleges, you build your CV after you graduate. At Insty, your CV is built by the time you graduate.
You learn by doing, working on real, live projects and assignments directly within businesses and startups that can also become your future recruiters.
Job profiles you will be prepared for:
Brand Manager (₹12–36 lakh)
Content Marketer (₹6–24 lakh)
Social Media Manager (₹6–24 lakh)
Marketing Manager / AVP (₹6–48 lakh)
Qualification: No degrees. No prerequisites. Just the Insty Test.
Join the waitlist for the Brand Management/ Content & Marketing. MUMBAI. Starts August.
One of the biggest challenges in the content and film industry is that students, even after completing courses, often have to start from scratch to find opportunities or begin creating.
Insty, in partnership with TVF, solves this by giving aspiring creators, filmmakers, and storytellers across all audio visual formats access to industry ready, hands on projects.
By the time you complete the course, you will have already written a show released on YouTube, directed a brand video, acted in a web series, or worked as an assistant on a feature film.
Job profiles you will be prepared for:
Creative Producer — ₹10–20 LPA
Writer — ₹8–25 LPA
Showrunner — ₹40–60 LPA
Director — ₹50 LPA – ₹2 Cr
Content Creator — ₹7–40 LPA
Executive Producer — ₹25–40 LPA
Producer — ₹30–70 LPA
Qualification: No degrees. No prerequisites. Just the Insty Test.
Join the waitlist for the Content Creation, Storytelling/ Filmmaking. MUMBAI. Starts August.
We're building the inaugural cohort for our August start. Limited seats. Two programs. If you're serious about a career in content, marketing, or storytelling, this is where it begins.
Leave your details and we'll reach out when the application window opens for your preferred program.
Joining the waitlist is free. The ₹1,000 application fee is only charged when you formally apply, after the window opens.
We'll be in touch when the application window opens. In the meantime, explore both programs and consider which pathway is right for you.